My name is Christian Gould, I’m a Graphic Designer making design work for all people. Living & working in St. Paul, Minnesota, USA.
Currently creating identity systems, websites, iconography, and digital display advertising as a Senior Designer at The Engine is Red, 2019-Present, and previously a Layout Designer at Periscope, 2017-2019. I have a passion for helping businesses launch and evolve.
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Clearlight Wellness
For Clearlight Sauna’s brand refresh, they needed something to elevate their brand to the level their consumers expected it to be at.
At the beginning, we spent a lot of time talking about routine and rituals. The magical moment of the day when nothing matters but the attention you put into that ritual.
A morning cup of coffee.
The stretch before a workout.
The place you go when you use your sauna. Our final brand focuses on highlighting the elegance and utility of the Clearlight products.
BRIEF
Senior Designer
ROLE
2022-23
YEAR
While designing this brand, we looked to history of saunas to influence the design. The roots of saunaing originates in Finland. For Clearlight, the primary typeface, Sanomat, was sourced from a Finnish newspaper, the Helsingin Sanomat.
Solv
Energy
Solv Energy is an industry leader in building solar renewable energy, they provide clean energy to clients that creates a more sustainable future for all. Solv Energy employes 800+ people across the country, they are based out of San Diego, California. Solv Energy hired The Engine Is Red to help with their new brand rollout. They came to us with a new logo mark, from there, we took the reigns.
BRIEF
ROLE
Designer
YEAR
2020-21
Misc. Projects
This section includes smaller agency projects, freelance work, and passion projects over the past few years.
Knotty Vines
Rombauer
Intermarket Agency Network
Stanford University Online - Advanced Cyber Security
No Fun Team
Vintners Resort
Target
Lettering
